The opportunities and the threats facing the company are also discussed in detail. The main social factors affecting Coca-Cola are ‘healthy-eating’ movement and increased people’s interest in social and environmental change. After analyzing ourselves and our environment we need to examine resources, production, liabilities, abilities and capabilities, strengths, and weaknesses etc of Coca-Cola Company. INTRODUCTION Coca-Cola Company target advertise that fulfills a wide mixture of social customers around the globe. It is the number one beverage in terms of distribution and sales and value ($77,389 billion). Coca Cola operates under the title of Coca Cola Pakistan Beverages Limited in Pakistan and its goods are accessible in all Pakistani towns, villages and neighborhoods. SUBMITTED TO: BILAL HAMID FAROOQUI (11) When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. Nubeed Ur Rahim 22110172 MKTG CP discussion questions Question 1) SWOT analysis for PEPSICO Pakistan. Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell). In Pakistan coca cola company employs1800 people. Coca-Cola Pakistan- A strategic analysis of the Company. Within a few years, Coca-Cola became the most recognized, renowned, and widely distributed brand in the world. For this process, concentrate or syrup is imported from USA and is then mixed in the local plants .Machinery for the local plants was also imported but now the coca-cola company follows Local content law as most of the spare parts are locally made. See our User Agreement and Privacy Policy. NAWAL MERAJ (33) Consumer demand shifts towards the healthier beverage and this makes the focus of marketing approach changes while the personal connection with the brand shows major change and continues to bring the bottling operations to be under the direct control. In Pakistan, Coca Cola is operating under the name of Coca Cola Pakistan Beverages Limited and its products are available in every cities, villages, and districts of Pakistan. If you continue browsing the site, you agree to the use of cookies on this website. This report will seek to reveal a detailed status of the beverages industry in the world with respect to the case study company (the coca cola company). Coca-Cola employs 2500 people in Pakistan (2010). Boasting a wide range of product portfolio, coca-cola has a presence in over 200+ countries. COCA-COLA PAKISTAN You can change your ad preferences anytime. SWOT Analysis of Coca-Cola SWOT Analysis, also referred to as SWOT matrix is a handy strategic planning technique used to help an organization or a person understand their strengths and weaknesses, and also used for identifying potential business opportunities and threats that you might face. Copyright © 2020 All rights reserved. This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world’s second largest beverage manufacturer. Swot analysis plays a vital role in the growth of a business. A relaxation has been given by the current government. Our Coca-Cola company have 4 types of marketing mix .The first of marketing mix is product .Coca-Cola company is an organization that provides value for their consumers and customers .Customers are their energy source for Coca-Cola organization .Coca-cola company focuses more on improving their product itself either by design, taste, ingredients, size, convenience, and other side .Coca-Cola company starts creating their value and achieve goals by creating greater type of brands, pricing and packaging all at affordable prices. The iconic Coca Cola logo and its popular drinks are a familiar scene in every part of the world. This article will talk about the SWOT analysis of Coca Cola ( Strengths, Weakness, Opportunities and Threats). After conducting a PESTLE analysis on the soft drink company, here is a look at a comprehensive SWOT analysis of Coca Cola. Deeper recession may force Coca-Cola to make its supply chain more efficient, to change their bottles and undertake redundancies in order to achieve cost reduction. 4. Clipping is a handy way to collect important slides you want to go back to later. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. It … The dilution of its exposure to carbonates is an important strategy for Coca-cola. It is a qualitative research ANWAAR PASHA (69) Coca-Cola company is one of the leading beverage manufacturers in the world. Sweden. The coca- cola company is one of the world’s ten biggest private employers. • Coke has a large margin for growth in Pakistan. If taxes on sugared beverages become higher, Coca-Cola may be forced to increase prices, which may in turn negatively affect the demand and consumption (Jacobson and Brownell, 2000). SEHRISH GHAFOOR (48) The company has reduced its reliance on carbonates and has strong brands in both bottled water and fruit/vegetable juice. It is also known as the brand of youth. Coca Col India And The Difficulties Faced By It Essay 1246 Words | 5 Pages. Coca-Cola was established in 1886 in Atlanta by John Pemberton. The multinational entity of the Coca-Cola Pakistan gives it an edge upon other competitors. 4. The Coca-Cola System in Pakistan employs 1,800 people. The ‘Cola Wars’ were fought which resulted in more than $74 billion CSD industry. It is a Highly Technical 10 Steps Process. Looks like you’ve clipped this slide to already. SWOT analysis is a strategic planning tool that can be used by Coca-Cola managers to do a situational analysis of the company. STRATEGIC MANAGEMENT A SWOT analysis is a great tool to reveal, that what we can do well and where we have weaknesses. Following are the major strengths of Coca Cola. On the other hand, consumption growth in non-traditional markets offers opportunity for traditional tea companies to improve per liter revenue from tea. It has a brand valuation of $19.4 billion and it is ranked 29 in the Forbes most valuable brands list. The Coca Cola Company has started operation in India through its completely owned subsidiary, Coca Cola India Private Limited and the company was launched in 1993 after opening the Indian economy to foreign investment in 1991. • Coke has a great potential in the market they operating in. Among these strategies include diversifications, efficient distributions, advertising among others. These two brands have the buying power and brand recognition to compete head-to-head with PepsiCo. Obviously, PepsiCo’s main competitors are their biggest weakness. Coca-Cola Icecek A.S. – Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. (CCBPL) SWOT ANALYSIS. Coca-Cola is the world’s largest beverage company. According to research, Coca Cola has 28% of the market share with annual growth rate of 25% as Coca Cola is the market challenger in Pakistan whereas PEPSI is the market leader with 60% share in the market. It is a well known brand. Those are publicized as healthier beverages. The SWOT analysis of Coca-Cola Amatil Limited just underlines this fact. 23 (SWOT ANALYSIS (Coca-Cola SWOT Analysis for the Year 2015) 1. 2. S. AYESHA SADRUDDIN (59) Also we should look at our core competencies. Coca Cola is leading by example by adopting stringent guidelines and also setting benchmarks which seem unrealistic, but they do achieve it, at least most of it. COCA COLA Logo SWOT stands for strength, weakness, opportunities, and threats. Other than that, Coca-Cola items additionally concentrate on their client way of life regarding fulfillment. • It covers the large market segment the market for coca cola as mentioned in the SWOT analysis segment is encouraging. Coca-Cola also uses ‘Think local, act local approach’ in order to set prices according to the local income levels (Weisert, 2001).

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